# X Ups the Ante: Rolling Out 4K Video Uploads to Lure Creators

## X Ups the Ante: Rolling Out 4K Video Uploads to Lure Creators

X, formerly known as Twitter, is making a significant push to attract video creators. The platform is now enabling select creators to upload videos in stunning 4K resolution, with a broader rollout planned for all premium subscribers soon. The news, initially announced via X’s engineering account, signals a clear intention to boost user engagement and provide a compelling alternative to video-centric platforms like YouTube and Vimeo.

Previously, X’s premium subscribers could upload videos up to 1080p resolution, capped at 8GB and roughly three hours in length, according to the platform’s support page. While details on whether the file size limit will be adjusted for 4K uploads remain unclear, the jump in resolution is a significant upgrade.

Since Elon Musk’s acquisition, X has been actively working to incentivize video content creation. This has included a series of incremental increases to video upload limits for paying subscribers. Initially, the platform allowed uploads of 60-minute videos, later extending that to two-hour-long videos.

Beyond extending video length, X has also been experimenting with the video experience. Earlier this year, the platform launched a dedicated vertical video feed, complete with a shortcut on the mobile app’s home screen. This move was widely interpreted as an attempt to capitalize on the potential void left by a possible TikTok ban in the United States.

The introduction of 4K video uploads marks the latest effort by X to become a more appealing platform for video creators. Whether these strategies will be enough to solidify X as a major player in the online video landscape remains to be seen, but the company is clearly betting on high-quality content to attract and retain users.