Etiket: user acquisition

## Coinbase Tecrübelileri Tarafından Kurulan B3 ve Reach Labs İşbirliğiyle Yeni Kullanıcı Edinme Platformu Geliyor

Coinbase’in deneyimli isimleri tarafından hayata geçirilen açık oyun ekosistemi B3, Chris DeWolfe’un girişimi Reach Labs ile güçlerini birleştirdi. Bu ortaklık, kullanıcı edinme (UA) platformu ve GameChain’in piyasaya sürülmesini sağlayacak.

VentureBeat’in haberine göre, bu işbirliği B3’ün oyun dünyasında daha geniş bir kitleye ulaşma ve oyuncu katılımını artırma hedeflerine hizmet edecek. Kullanıcı edinme platformu, geliştiricilerin oyunlarını daha etkili bir şekilde tanıtmasına ve yeni oyunculara ulaşmasına olanak tanıyacak.

GameChain ise, oyun içi öğelerin ve verilerin daha şeffaf ve güvenli bir şekilde yönetilmesini sağlayacak bir blok zinciri çözümü olarak konumlanıyor. Bu sayede oyuncular, oyun içi varlıklarına daha fazla sahip çıkabilecek ve oyun deneyimlerini kişiselleştirebilecekler.

Bu ortaklık, B3’ün oyun ekosistemini genişletme ve oyun dünyasına yenilikçi çözümler sunma vizyonunu destekliyor. Chris DeWolfe’un liderliğindeki Reach Labs’in UA platformu konusundaki uzmanlığı, B3’ün oyun geliştiricileri ve oyuncular için daha cazip bir platform haline gelmesine katkıda bulunacak.

Dean Takahashi tarafından kaleme alınan VentureBeat haberine göre, bu işbirliği oyun dünyasında önemli bir adım olarak değerlendiriliyor ve B3’ün gelecekteki büyüme potansiyelini artırıyor. B3 ve Reach Labs ortaklığının sonuçları merakla bekleniyor.

## B3 and Reach Labs Join Forces to Revolutionize Game User Acquisition with New Platform and GameChain

B3, the open gaming ecosystem founded by a team of Coinbase veterans, is poised to shake up the industry with a new user acquisition (UA) platform and accompanying GameChain, thanks to a strategic partnership with Reach Labs. The collaboration with Chris DeWolfe’s startup, Reach Labs, aims to provide a more efficient and transparent system for game developers to attract and retain players.

The partnership addresses a crucial pain point for game developers: the high cost and complexity of user acquisition. The current landscape is often dominated by large advertising platforms, leaving smaller studios struggling to compete. B3’s new platform, leveraging Reach Labs’ expertise, promises a more streamlined and cost-effective approach.

Details remain somewhat scarce regarding the precise functionality of the UA platform. However, the announcement highlights the potential for the platform to leverage the “GameChain,” suggesting a possible integration with blockchain technology. This could involve incentivizing user acquisition through token rewards, creating more transparent and verifiable campaign performance metrics, or even enabling a decentralized marketplace for user referrals.

The involvement of Chris DeWolfe, co-founder of MySpace and now head of Reach Labs, brings significant experience in building and scaling online communities. His expertise will likely be instrumental in ensuring the platform’s user-friendliness and effectiveness.

B3’s ambition is to create a more open and equitable gaming ecosystem, empowering developers and players alike. This partnership with Reach Labs and the introduction of the UA platform and GameChain represent a significant step towards realizing that vision. The potential benefits include:

* **Reduced UA costs for developers:** By streamlining the process and potentially leveraging blockchain technology, the platform could offer more competitive rates than traditional advertising channels.
* **Increased transparency and control:** Game developers will likely gain better insights into the performance of their UA campaigns, allowing for more data-driven decision-making.
* **Enhanced player engagement:** The GameChain component could introduce new ways to incentivize players and foster a stronger sense of community.

While further details are eagerly awaited, this partnership between B3 and Reach Labs represents a promising development for the future of game user acquisition. The combination of experienced leadership, blockchain integration, and a focus on transparency could potentially reshape the way games are marketed and discovered. The industry will be watching closely to see how this platform evolves and impacts the competitive landscape.