## Navigating Geopolitical Storms: Hence AI Launches an AI Advisor for Risk Management
As global uncertainties intensify, London-based startup Hence AI has unveiled Hence Global, an AI-powered software designed to help businesses navigate the complexities of geopolitical and business risk. Launched amidst escalating trade tensions and unpredictable global events, Hence Global aims to democratize access to critical risk assessment tools, traditionally the domain of large corporations and wealthy individuals.
The tool offers two core functions. Firstly, it assists companies of all sizes in monitoring potential risks and provides actionable advice to mitigate them. Secondly, it empowers service providers, such as consulting and law firms, to generate insightful analysis for their clients, enabling them to stay ahead of emerging threats and opportunities.
According to Sean West, CEO and co-founder of Hence AI (formerly Hence Technologies), Hence Global acts as “an AI-powered business advisor that’s riding alongside you.” At a base price of $1,500 per year, Hence offers a significantly more affordable alternative to traditional consultants, making sophisticated risk assessment accessible to startups, NGOs, and smaller businesses.
“We want to democratize access to this information,” West emphasized in an exclusive interview. He pointed out the limitations faced by organizations that cannot afford expensive legal counsel or extensive consulting contracts. “Big companies know how to buy expensive advice, and the richest people will always talk to the smartest people, and they’ll pay for them. But most of the market can actually be served by technology.”
West’s background includes serving as global deputy CEO of geopolitical advisory firm Eurasia Group. His co-founder, Steve Heitkamp, is a Palantir alum with expertise in political risk and counterterrorism, further bolstering the company’s credentials in the risk assessment space.
Hence Global is built on Palantir’s Foundry and Artificial Intelligence Platform, allowing the system to leverage diverse AI models to analyze and summarize relevant information based on specific customer needs. The platform aggregates data from various sources, including news headlines, SEC filings, press releases, Wikipedia, sanctions lists, and World Bank data, providing a comprehensive view of potential risks.
The platform’s functionality is illustrated through a practical example. Users create a “persona” to define their business and its specific concerns. In a demo, a hypothetical cross-border cryptocurrency infrastructure company focused on stablecoin payments, crypto custody, and regulatory intelligence was created. The system was instructed to provide a continuous, forward-looking analysis of geopolitical developments impacting its operating environment, along with specific topics to track.
Hence Global then generates a daily update containing relevant news and information. For the hypothetical crypto company, the software flagged the potential impact of Trump’s trade war, highlighting how market volatility could lead to a decline in Bitcoin and other crypto stocks.
“Basically, it does the work that a mid-level analyst would have done in my organization,” West explained, highlighting the efficiency gains the tool offers. “It would’ve taken said analyst all day to produce a memo that Hence Global churns out in a minute.”
Matthew Oresman, London managing partner of Pillsbury Winthrop Shaw Pittman, a global law firm and early adopter of Hence Global, echoed this sentiment. “We were desperate for these kinds of tools that can synthesize [information], help us write the client alerts, give us that big kernel of information that we can augment and put our legal knowledge on,” Oresman said. “There’s just a fire hose of information out there. Having something like this actually gets it to a water fountain so we can actually do something useful with it.”
The system is designed to understand the relationships between companies it monitors. Hence Global asks users to specify whether a monitored company is a client, competitor, or supplier, allowing it to tailor the information and analysis it provides accordingly.
While only live for a few months, Hence Global has already attracted new clients, including TravelPerk, Diversifi Capital, and Three Crowns. Rohitesh Dhawan, CEO of the International Council on Metals and Mining, uses Hence Global to monitor market sentiment and policy, emphasizing its value in staying connected to societal trends.
Dhawan likened Hence Global to Uber Eats, a product whose necessity wasn’t apparent until it arrived and simplified life. He believes resource-based industries, heavily regulated companies, and those sensitive to public opinion, like tech startups, will derive the greatest benefit.
Hence Global is the second product from Hence AI, following Hence Legal, a solution for outside counsel, matter, and litigation management. With $5.2 million in funding to date, the company is actively seeking further investment to fuel its growth. While acknowledging potential acquisition interest from larger research houses, consultancies, or law firms, West emphasized the company’s commitment to democratizing access to global insights, a mission he believes is best served by remaining independent.
“We’re trying to do big things,” West stated. “And I think the big opportunity here is tapping the market of people who are global, but can’t access advice. And I don’t think that necessarily is what a large corporate service provider would do with this.”