## Strava Tackles Training Plans with Acquisition of Runna
Strava, the ubiquitous social network for athletes, is making a significant move to bolster its offerings for runners. The company has acquired Runna, a popular training app known for its personalized 5K, 10K, and marathon training plans. This acquisition addresses a notable gap in Strava’s platform, which, despite its widespread adoption in the running community, has lacked robust in-app training features.
For those unfamiliar, Strava has become the go-to platform for runners to track their progress, connect with others, and share their achievements. Runna, launched in 2021, quickly gained traction by providing users with customized training schedules and AI-powered coaching. The app boasts a user base spanning 180 countries and has secured $6.3 million in funding to further develop its technology. Runna’s popularity is evident in online running communities, where it is frequently recommended and discussed.
The acquisition appears to be a strategic win for both companies. Strava gains immediate access to Runna’s established training infrastructure and user base, filling a crucial void in its platform. This allows Strava to offer a more comprehensive and valuable experience for its existing users and potentially attract new ones looking for structured training plans. Runna, in turn, benefits from Strava’s extensive reach and resources, potentially accelerating its growth and impact on the global running community.
The financial details of the deal remain undisclosed, but the integration of Runna’s technology into Strava is expected to enhance the platform’s appeal and solidify its position as the leading social network for athletes. The move reflects the growing demand for personalized fitness solutions and Strava’s commitment to meeting the evolving needs of its users in the ever-expanding world of running.