# Proxi: Will Wright’s Latest Vision Faces Familiar Hurdles, Just Like The Sims

## Proxi: Will Wright’s Latest Vision Faces Familiar Hurdles, Just Like The Sims

Will Wright, the visionary behind SimCity and The Sims, is no stranger to revolutionary ideas. However, history seems to be repeating itself. According to a recent VentureBeat report, Wright’s new venture, a memory-based game called Proxi, is facing the same uphill battle he encountered when initially pitching The Sims.

Decades ago, Wright struggled to convince his own team of the potential of The Sims. The concept, a virtual dollhouse focusing on the daily lives and relationships of simulated people, was met with skepticism. It was a game unlike anything they had seen before, and its success was far from guaranteed. Despite the internal doubts, The Sims was eventually released, becoming a global phenomenon and a cornerstone of the gaming industry. It has since sold over 200 million copies and generated a staggering $5 billion in revenue.

Now, Wright’s Gallium Studios is encountering similar resistance with Proxi. While details remain somewhat scarce, Proxi is described as a game centered around memories, potentially exploring how they shape our identities and experiences. Given Wright’s track record for innovative and unconventional gameplay, it’s not entirely surprising that Proxi is proving difficult to categorize and, therefore, to pitch.

The echoes of The Sims’ initial struggle highlight the challenges faced by truly groundbreaking ideas. Often, innovation requires a leap of faith, and convincing others to take that leap can be a Herculean task. The early struggles of The Sims serve as a reminder that unconventional ideas can often be the most rewarding, and it remains to be seen if Proxi will follow in its predecessor’s footsteps and carve out its own unique space in the gaming landscape. One thing is for sure: with Will Wright at the helm, it’s definitely a project worth watching.