## Monetizing the Metaverse? Google Reportedly Testing Ads in AI Chatbot Conversations
Google is reportedly expanding its advertising reach into the burgeoning world of AI chatbots. According to a Bloomberg report, the tech giant’s AdSense network has begun supporting the placement of advertisements within user conversations on select third-party AI chatbot platforms.
This move comes after a period of testing with AI search startups iAsk and Liner. A Google spokesperson, cited by Bloomberg, confirmed that “AdSense for Search is available for websites that want to show relevant ads in their conversational AI experiences.”
The decision reflects Google’s strategic effort to capitalize on the increasing popularity of AI-powered search tools. As users flock to chatbots like OpenAI’s ChatGPT, Anthropic’s Claude, and Perplexity for web searches and information retrieval, Google is seeking to both profit from and mitigate the potential impact on its core search business.
Google has been actively investing in AI, demonstrated by its development of large language models and ongoing updates to its Gemini AI apps. This latest initiative follows the company’s earlier move to incorporate ads into AI Overviews, the AI-generated summaries provided for certain search queries.
While Google has not yet issued an official statement beyond the quote provided to Bloomberg, this reported development signals a significant shift in the advertising landscape, potentially blurring the lines between organic conversation and targeted marketing within the AI space. It remains to be seen how users will react to the integration of ads within their AI chatbot interactions.
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