## World Expands Its Reach with Partnerships Across Dating, Finance, and Web Services
World, the company known for its biometric identification system powered by eyeball-scanning “Orb” devices, announced a series of strategic partnerships this Wednesday. These collaborations aim to boost user adoption and demonstrate the diverse applications of World’s identity verification technology.
The most notable partnership is with Match Group, the parent company of Tinder. World will provide identity verification services for Tinder users in Japan, enhancing user safety and trust on the platform. This move signifies a major step for World in penetrating the mainstream market, particularly in a region known for its high standards of online security.
Beyond dating, World is also venturing into the realms of prediction markets and decentralized finance. Collaborations with prediction market startup Kalshi and decentralized lending platform Morpho will allow users to leverage their existing World IDs for seamless and secure login. This simplifies the onboarding process and strengthens security measures for both platforms.
The company is also set to launch “The World Card” in partnership with Visa. This card will link to World’s World App and enable users to spend their digital assets anywhere Visa is accepted. The card automatically converts cryptocurrency to fiat currency as needed and may offer rewards for specific AI subscriptions and services, bridging the gap between the crypto world and traditional finance.
In a surprise announcement, World revealed a collaboration with Stripe. This partnership will allow users to pay with World on Stripe-enabled websites and applications, further expanding the accessibility of World’s identity verification technology. While the launch date remains undisclosed, this integration promises a streamlined and secure payment experience for users across the web.
Founded in 2019 by Tools for Humanity, a San Francisco- and Berlin-based company, World has garnered significant venture capital investment and created digital IDs for millions. These new partnerships represent a strategic shift towards broader adoption, aiming to make biometric ID verification a more commonplace and accessible technology for a wider audience.