# B3 and Reach Labs Join Forces to Revolutionize Game User Acquisition with New Platform and GameChain

## B3 and Reach Labs Join Forces to Revolutionize Game User Acquisition with New Platform and GameChain

B3, the open gaming ecosystem founded by a team of Coinbase veterans, is poised to shake up the industry with a new user acquisition (UA) platform and accompanying GameChain, thanks to a strategic partnership with Reach Labs. The collaboration with Chris DeWolfe’s startup, Reach Labs, aims to provide a more efficient and transparent system for game developers to attract and retain players.

The partnership addresses a crucial pain point for game developers: the high cost and complexity of user acquisition. The current landscape is often dominated by large advertising platforms, leaving smaller studios struggling to compete. B3’s new platform, leveraging Reach Labs’ expertise, promises a more streamlined and cost-effective approach.

Details remain somewhat scarce regarding the precise functionality of the UA platform. However, the announcement highlights the potential for the platform to leverage the “GameChain,” suggesting a possible integration with blockchain technology. This could involve incentivizing user acquisition through token rewards, creating more transparent and verifiable campaign performance metrics, or even enabling a decentralized marketplace for user referrals.

The involvement of Chris DeWolfe, co-founder of MySpace and now head of Reach Labs, brings significant experience in building and scaling online communities. His expertise will likely be instrumental in ensuring the platform’s user-friendliness and effectiveness.

B3’s ambition is to create a more open and equitable gaming ecosystem, empowering developers and players alike. This partnership with Reach Labs and the introduction of the UA platform and GameChain represent a significant step towards realizing that vision. The potential benefits include:

* **Reduced UA costs for developers:** By streamlining the process and potentially leveraging blockchain technology, the platform could offer more competitive rates than traditional advertising channels.
* **Increased transparency and control:** Game developers will likely gain better insights into the performance of their UA campaigns, allowing for more data-driven decision-making.
* **Enhanced player engagement:** The GameChain component could introduce new ways to incentivize players and foster a stronger sense of community.

While further details are eagerly awaited, this partnership between B3 and Reach Labs represents a promising development for the future of game user acquisition. The combination of experienced leadership, blockchain integration, and a focus on transparency could potentially reshape the way games are marketed and discovered. The industry will be watching closely to see how this platform evolves and impacts the competitive landscape.