## Price Hike Incoming: Temu and Shein Announce US Price Increases Due to Tariff Changes
Get ready to pay a little more for your ultra-cheap hauls. Fast-fashion giants Temu and Shein have both announced they will be raising prices in the US, citing changes to “global trade rules and tariffs.” The price adjustments are set to begin on April 25th.
The move comes in response to significant tariff increases on goods imported from China. Under President Trump’s administration, these tariffs have surged, reaching up to 145 percent on some goods. Moreover, the administration is indicating that tariffs on specific imports, such as electric vehicles, could skyrocket to a staggering 245 percent when combined with existing levies.
A particularly impactful change is the elimination of the *de minimis* exemption, which has allowed goods valued under $800 to bypass tariffs. This exemption has been a cornerstone of Shein and Temu’s business model, enabling them to offer incredibly low prices. As of May 2nd, both companies will no longer be able to utilize this loophole.
“Until April 25, prices will stay the same, so you can shop now at today’s rates,” both companies have stated on their respective websites, urging customers to take advantage of the current pricing. They also assure shoppers that they are “doing everything we can to keep prices low and minimize the impact on you.”
Interestingly, the price hike announcement coincides with a reduction in digital ad spending by both companies. App analysis firm Sensor Tower reports that Temu slashed its digital ad spending on US social media platforms by an average of 31 percent between March 31st and April 13th, compared to the preceding 30 days. Shein’s ad spend also dipped, albeit by a smaller margin of 19 percent, during the same period.
This combination of rising prices and reduced advertising suggests a strategic shift for Temu and Shein as they navigate the evolving trade landscape and the end of their tariff-free ride in the US market. For bargain hunters, it’s a signal to grab those deals before the price tags increase.