# Adobe’s New Web App Empowers Creators, Fights AI Fakery with Content Authenticity

## Adobe’s New Web App Empowers Creators, Fights AI Fakery with Content Authenticity

Adobe has launched a public beta of its Content Authenticity web app, a new tool designed to empower creators by providing verifiable attribution for their work and combating the spread of AI-generated misinformation. The app builds on Adobe’s existing Content Credentials system, allowing artists and photographers to embed tamper-resistant metadata directly into their images, making it easier to prove ownership and track editing history, even after screenshots and reposts proliferate across the web.

The Content Authenticity web app, initially announced last year, allows creators to attach crucial information to their work, including links to social media accounts, websites, and other identifying attributes. This embedded data serves as a digital signature, providing clear and verifiable proof of authorship. The app also enables users to track the editing history of their images, offering valuable insight into the creative process and potential alterations.

A key feature of the new app is its ability to tag images to signal to AI developers that the creator does not grant permission for their work to be used for AI training. While not a foolproof solution, this provides a more streamlined opt-out mechanism than individually contacting AI providers. Adobe is also collaborating with policymakers and industry partners to develop more robust, creator-friendly opt-out systems powered by Content Credentials.

To bolster security, Adobe integrates LinkedIn verification with both the Content Authenticity app and its Behance portfolio platform. This integration aims to prevent bad actors from linking Content Credentials to fake online profiles, further strengthening the authenticity and reliability of the system. The article subtly notes the absence of X (formerly Twitter) in the LinkedIn verification process, highlighting the platform’s shift away from content authenticity initiatives under its new ownership.

Currently available for free during its beta phase (requiring only a basic Adobe account), the Content Authenticity web app supports JPEG and PNG files, with plans to expand support to larger files and additional media types like video and audio. Notably, images don’t need to be created or edited within Adobe’s own suite of applications to benefit from Content Credentials.

Beyond creator-focused features, the Content Authenticity app serves as a vital tool for anyone seeking to verify the authenticity of images found online. The app’s inspection tool, similar to the previously released Chrome extension, can recover and display Content Credentials even if image hosting platforms have stripped them. This allows users to examine an image’s editing history and determine if generative AI tools were used in its creation or manipulation.

By making content authentication more accessible, Adobe’s new app and its accompanying tools can play a significant role in combating the spread of misinformation and deepfakes, particularly as AI-powered image manipulation becomes increasingly sophisticated and difficult to detect. The Content Authenticity web app offers a proactive approach to restoring trust and transparency in the digital landscape, empowering both creators and consumers in the fight against AI fakery.