# Apple Launches “Snapshot”: A New Celebrity Hub to Discover Content Across Its Services

## Apple Launches “Snapshot”: A New Celebrity Hub to Discover Content Across Its Services

Apple has quietly unveiled a new website called “Snapshot on Apple,” designed to connect users with their favorite celebrities and discover the content they’re featured in across Apple’s ecosystem. The site, spotted by *9to5Mac*, presents a visually-driven experience, highlighting a curated selection of artists, actors, and athletes.

Upon visiting the website, users are greeted by two slowly moving carousels showcasing celebrity images. While there isn’t an option for manual scrolling or searching, the current roster includes 36 prominent figures such as Bad Bunny, Dua Lipa, Matt Damon, Serena Williams, Kendrick Lamar, and Drake.

The real value of “Snapshot” lies in the individual celebrity profiles. Clicking on a card leads to a mini-profile that provides a brief biography and highlights the celebrity’s work available on Apple’s various platforms. This includes direct links to their appearances in Apple TV movies and shows, music on Apple Music, and podcast appearances. It functions similarly to a Feature.fm or Linktree page, but exclusively focused on content within the Apple ecosystem.

For example, Zendaya’s profile provides a concise bio and offers direct access to content like *Spider-Man: No Way Home* and her appearance on *The Late Show Pod Show with Stephen Colbert*.

While the concept is promising, the current iteration of “Snapshot on Apple” feels somewhat incomplete. It raises questions about its long-term purpose: Is it a standalone project, or a precursor to a more integrated feature within Apple’s existing apps and services? Only time will tell, but “Snapshot” provides an interesting glimpse into how Apple is exploring new ways to connect users with the content they love through the lens of celebrity appeal.